Entering the age of visual information provides users with a galore of content which can be useful if it is used correctly. As many rely on videos for information in the social society, be it YouTube, Facebook, TikTok or Instagram: with the genZ change of behavior patterns, the learning patterns have transitioned to video learning  which has become the key to engaging learners in eLearning platforms.

Visual learning is a concept where content is broken into smaller pieces, and pieces which are easier to process, and when you select the right visuals and animations, they offer more comprehensibility than text-based explanations or only audios. Videos support learners to relate and react to emotions easily when studying compared to voice based or text based teaching sessions. 

Both the short-term and long-term memory store information in chunks, but the former is limited. A great way to help learners commit information to long-term memory is to couple up concepts and visuals into bite sized videos. This strategy can be especially useful when teaching new material, as it can help make connections in the learner’s mind and improve recall. Animated visuals play an important role in engaging students and helping them better understand and remember the material. By including videos in your teaching, you create opportunities for learners to focus on the content, fostering a better understanding of the material. Interesting videos filled with colors, emotions and graphics can help capture the learner’s attention, increasing the likelihood that they will remember the information.

Research by Toronto University has shown that pictures may help memory recall up to seven years later. Updating your visual aids as you learn new information will help you retain the information for a longer time. Not only visual based learning they carry a lot of weight in terms of their ability to improve learning and student retention, but they are also a major component of our daily communication.

Videos tend to elicit a faster and stronger reaction than words. This is likely due to the fact that they are processed by the brain more quickly than words, and they are also more likely to be remembered. When creating marketing materials or presentations, it is important to make use of short videos in order to ensure that your message is received and remembered by your audience. 

The videos play a major role in eLearning engagement and outcomes in the new normal.. However, it is important to carefully consider the content and design of videos used in eLearning, as well as the ways in which they are used as it could be distracting and will take the learner from the focus topic. But when used correctly, videos can be an effective tool for enhancing the learning experience.